About
Experienced Product designer & user researcher
I'm a proactive, analytical and self-motivated Product Designer with extensive experience of delivering outstanding UX and UI for online platforms, websites and apps. I'm passionate about delivering accessible & user-centred designs and delivering solutions that exceed both user and business needs.
I love being part of the entire end-to-end product journey from understanding requirements, users and wireframing to conducting and presentaing user research and creating user-centred, consistent, accessible designs.
I excel at understanding and solving complex problems and creating solutions that meet the needs of the business and delight users. I thrive working in a fast-paced environment to tight deadlines whilst always maintaining professionalism, excellence and a level head.
I’m a strong communicator, experienced at working within Agile product teams, collaborating with product managers, developers and stakeholders in multidisciplinary squads and presenting research and design concepts.
Strengths
If I had to pick out my key strengths, I'd say...
Strong design skills
Experienced in design of websites, design systems, apps, dashboards, elearning platforms & more
User-centred design champion
Championing the user throughout the product design experience using real research
Accessibility advocate
Creating designs that are accessible for everyone
Collaborating & presenting
Comfortable explaining designs & rationale to developers & stakeholders
Problem solving
Successfully tackling complex design problems to deliver innovative solutions
Calm under pressure
I maintain a level head even as requirements and priorities change
Skills
I have a wide range of skills that I can apply across the end-to-end product journey. I'm primarily a designer and user researcher but also have useful development skills.
- Figma, Figjam & Figma Make
- Sketch
- Adobe CC
- Ballpark, Maze & Dovetail
- Balsamiq
- Design systems
- Accessibility & WCAG
- Wireframing
- Protoyping
- Axure
- User research
- User interviews
- Focus groups
- A/B testing
- Persona creation
- User journey mapping
- CSS / CSS3
- HTML / HTML5
- Javascript (basic)
- Bootstrap
- Content writing & microcopy
CV / Resume
Professional Experience
UX/UI Designer
Jan 2022 - Present
Alcumus, Cardiff (remote) / Montreal (hybrid)
Collaborate with multi-functional global teams to design intuitive, accessible and visually appealing SaaS web applications. Originally part of a larger design team then the sole designer for several products across multiple squads in the UK and North America.
Responsibilities
- Responsible for design of Alcumus’s products including registration portals, dashboards, questionnaires, apps and platform improvements
- Problem solving and ideation, presenting design solutions for stakeholder approval
- Create personas, user journeys, wireframes & prototypes
- Drive user research including online interviews, focus groups, surveys & usability testing. Share insights and promote enhancements based on research
- Create and manage in-house design systems for use across global products
- Gather & evaluate product requirements with product owners & development leads
Key achievements
- Creation and ongoing development of in-house design systems
- Redesign of customer registration platform - registrations up 11% YOY
- Creation of a new customer questionnaire portal, delivering a better user experience
- Successfully managed and launched a new user research repository
- Taking on an 18-month secondment in the Canadian office
- Taking over as the sole designer following company changes
UX/UI Product Designer
Jan 2020 – Dec 2021
Nimble Elearning, Stonehouse
The creative lead for Nimble’s intuitive elearning platform, creating a user-friendly course authoring SaaS platform
- Design enhancements to authoring platform
- Research, wireframe, prototype and user test new features
- Carry out user interviews and user testing, Create personas & user journeys
- Communicate research findings & designs to stakeholders & dev team
- Redesign of Nimble corporate website
UX/UI Developer
May 2017 – Jan 2020
CORVID Cyber Security, Cheltenham
As CORVID’s first design hire I was responsible for making good UX integral to their offering, Responsible for the user research & design of CORVID’s cyber security SaaS solutions.
- Redesigned CORVID’s email security platform following extensive user research
- Design & development of CORVID’s corporate website using WordPress, Bootstrap & Hubspot
- Implementation of a new inbound marketing strategy, increasing site visits by 40%
- Managed the in-house marketing team
Senior UI Designer
Nov 2015 – May 2017
IntechnologyWifi, Harrogate
Lead designer of multiple sports, healthcare and travel apps
- Design of iOS and Android apps for English Football League clubs
- Design of ‘My Possible Self’ mental health app and Bootstrap website
- Research, wireframe, prototypes in InVision
- Working with development squad to design app enhancements
Senior UI Designer
Feb 2003 – Nov 2015
IGD, Watford
Progressed with promotions from Web Editor to Senior UI Designer to be the lead designer for IGD’s commercial, subscription and not-for-profit websites
- Website design, assets, imagery and branding
- Design and sending of marketing emails
- Championing of user-centred design
- Responsible for SEO, AdWord campaigns and Google Analytics
Education
BA (Hons) in Marketing Design
1995 - 1998
Solent University, Southampton
A broad degree that furthered my interest in branding & marketing, and introduced me to Photoshop
Interests
Outside of work I’m an award-winning leader for a UK-based hiking group, leading hikes, weekends and longer trips away. I also run online quiz nights. Other interests include
- Learning new skills
- Keeping up-to-date with the latest UX/UI developments
- Travel
- Hiking
- Kayaking
- Paddleboarding
- DIY
- Gym
- Pub quizzes
Portfolio
My work includes the design and user research of SaaS websites, ecommerce platforms, portals, Android/iOS apps and back-end interfaces.
Questionnaire redesign
User research & updated designs to deliver a better user experience
User research & personas
Online survey & user interviews to improve Alcumus's client portal.
Registration portal design
Responsive designs to facilitate easy customer registration & payment
SaaS Elearning Author design
Wireframes and designs for a slick, easy-to-use elearning authoring tool.
Corporate website redesign
Wireframes and designs for a new corporate website, with a focus on lead generation.
SaaS Email Security Platform
User testing, wireframes, design and development of a new look responsive site.
Chelsea app design
A beautiful set of designs for a new betting app
PDC app design
Smart, crisp designs for the official PDC app
Mental health app design
A new app to help users track their mental wellbeing.
Footall club app design 2
Flexible, crisp and smart iOS and Android app designs for over 50 football clubs.
Footall club app design 1
An alternative design for official football club iOS and Android apps.
Event booking app design
See what's on in your city and book directly with this handy guide app.
Writings
12 Tips For Conducting Successful Online User Interviews
An article I wrote recently giving advice to people wanting to carry out successful online user interviews.
Contact
Please get in touch if you'd like to find out anything more about me or my work.
Location:
Bridgwater, Somerset
Email:
LinkedIn:
Call:
07739 363602